Elkington dating system

In 1978, he co-founded Environmental Data Services (ENDS) with David Layton and Max Nicholson.In 1983, he launched John Elkington Associates, later absorbed into Sustain Ability.It is simply common sense: our resources are finite, but our systems are geared toward infinitely-growing production and consumption.Clearly, our systems must change such that the great majority of products are sustainably produced. It is still on my "priority" bookshelf, where other books have been demoted to the basement or given away.At the age of 11, in 1961, John raised money for the newly formed World Wildlife Fund (WWF), where he has for many years served on the Council of Ambassadors.He went on to dedicate his life to helping influence, inspire and stretch the thinking of business leaders through informed story-telling and delivering ‘constructive discomfort,’ all in service of sustainability’s triple bottom line and breakthrough innovation.And, sadly, this is an area I covered extensively way back in 1985 in my book for Viking/Penguin/Pelican, .

His favourite description of his role: “grit in the corporate oyster.” As a provocative friend both of the future and of business, his aim is to help identify and create new forms of value.One of the questions I have often asked myself is whether I want to be right – or to be effective in driving change?Too often, things that I was talking about as risks decades back now prove to be emergent realities – like the story covered today in .I could call that impact, but here we are with evidence that sperm counts in men in the West have more than halved in the past 40 years – and are continuing to fall at around 1.5% a year., published 30 years ago in 1987, I had to cast around for people who truly fitted the label.

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